Or so it would seem if we follow the example of many organisations around the world. Offset your carbon footprint by investing in the planting of trees or some other environmental initiative on the other side of the world and you can claim you're operating at net zero. Change your packaging from single use plastic to a plant-based substitute or claim everything you make is magically produced from recycled PET and you can boast about your sustainability credentials, never mind the emissions in manufacture and transportation. We can switch to a plant-based diet but if they are being flown from Kenya or Morocco, then taken by road to supermarkets, refrigerated on the way, such practices can only be illusory.